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Old 19-02-2010, 12:42 PM   #1
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Default March 7 oscar® set revealed

MARCH 7 OSCAR® SET REVEALED
Beverly Hills, CA — The Academy of Motion Picture Arts and Sciences and 82nd Academy Awards® production designer David Rockwell unveiled the set for the upcoming Oscar show today (2/17). This marks the second consecutive year that Rockwell has designed the set for the Oscar telecast.

“It has been fantastic to work on the Oscars® again, particularly because we have been able to build and expand on so many of the design innovations we introduced last year,” said Rockwell. “It has been a thrill to work with Adam, Bill and the rest of the team, dreaming up sets that embrace all the reasons we love movies: the glamour, the lights, the colors, the technique and the emotion!”

Light and movement, the most basic components of moviemaking, will be integrated into this year’s sets to create an immersive, transformative environment. Rockwell Group has reprised one of the most dazzling elements of the 81st Academy Awards design – the Swarovski Crystal Curtain – but with new and unexpected features for an even greater theatrical effect. The overall design is intended to evoke a classic but modern glamour, with white, platinum, topaz and smoky bronze hues.

This year’s set also features three circular, revolving platforms that work in combination with rotating LED panels and architectural metalwork screens for film projection.

Academy Awards for outstanding film achievements of 2009 will be presented on Sunday, March 7, 2010, at the Kodak Theatre at Hollywood & Highland Center®, and televised live by the ABC Television Network beginning at 5 p.m. PT/ 8 p.m. ET. The Oscar presentation also will be televised live in more than 200 countries worldwide.
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